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Instagram Marketing: A Preface

When Instagram first popped on the scene back 2010, it turned out as with every other social platform: stuffed with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is almost complete.

Just have a look at many of the platform’s newest features! During the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to bring customers from Instagram Stories, and the new standalone video platform, IGTV.

Whether you are employed in ecommerce, education, or media and publishing, it’s good to develop a presence on Instagram. Though if you genuinely wish to succeed, you have to know system (along with your audience) inside and outside, including what type of content resonates most, building an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

Everybody knows how great Instagram is good for sharing pics and vids with the friends and family, but it’s also an amazing channel for ecommerce marketing. But why?

Well, an evident reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses planning to showcase their goods. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s even the proven fact that Instagram users will be more engaged than the average social media marketing user. Although trends do manage to show that Instagram engagement is dropping, the platform remains to be producing higher engagement rates for businesses in comparison with both Twitter.

But Instagram users tend to be than simply engaged – they’re also commonly online shoppers. According to research conducted recently, 72% of Instagram users report buying decision having looked at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to change.

Another reason Instagram is so ideal for ecommerce is because of the woking platform itself. Instagram has recently introduced a lot of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, quickly enough a number of shopping on the web experiences will become (and end) on Instagram.

All of this said, it will be an oversight to consider that simply as you don’t sell ecommerce products your company doesn’t belong on Instagram! Beyond its power to move products, Instagram is also a terrific location for businesses to construct brand awareness and connect with new audiences (and potential prospects).

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